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Let's take a closer look at the other ways you can capitalize on self-promotion.

Community Interest Programs
You've probably seen shows in your area that are community interest programs. Perhaps they showcase local mayoral candidates, interview local group leaders, etc. Some of these shows are even hosted by the news anchors but air on the weekends.

This is also a great avenue to plug your hometown advantage. Anything local will give you the edge over someone from another city. Television stations like to promote their town's citizens. It makes them look good in the community.

Most television stations have a community affairs producer that specifically books guests for these types of shows. Use the same methods to contact the producer as defined in Part I.

Speaking Engagements
As frustrated as people get about speaking in public, it's a great opportunity for you to promote your book. Contact the local writing organizations in your area. You can speak at functions as well as in front of reading groups.

Take plenty of copies of your book with you. This is a selling opportunity and a chance for readers to purchase an autographed copy.

There's no harm in submitting a press release to the television stations in your area stating that you'll be speaking at a group function. You may or may not be interviewed but you might still receive some face time on the air.

Online Publications
Any writing Web site that hosts chats (like this one) is a perfect place for you to tout your work. It's not a blatant way for you to scream, "Buy my book!" But you can discuss how you went about getting published, the concept of your book. Anything that will lend credibility to you as an author.

This is a great way to get your name out there and promote your book at the same time. If you're not available for an online chat, the Web site moderator might be able to post a Q&A interview with you. Basically, the moderator would send you a list of questions and you answer them. That info would be posted on the Web site.

The conclusion of this series examines the ways you can use bookstores, radio, newspapers, magazines and even your own Web site to promote your book.